2U2C formerly known as RML Group which was founded by Jyad Murr in 1985 is the first professional event management company in Lebanon with an impressive portfolio of events, concerts, festivals and shows, bringing internationally recognized artists such as Luciano Pavarotti, José Carreras, Tom Jones, Paul Anka, Placebo, James Blunt, Mika, The Sisters of Mercy, Peter Murphy, A-ha, Alannis Morisette, Russell Peters, Francis Cabrel, Helene Segara, Garou, Lara Fabian, Patrick Fiori, Laurent Gerra, Jamel Debbouze, Roch Voisine, and many others. In 2005, the company was re-branded and renamed 2U2C

Todate, 2U2C has produced hundreds of events making it the leading Entertainment Promoter in the country, and the most active event company in 2011 producing 10 events with  over 50 artists.

2U2C equally partnered with Baalbeck, Beiteddine, Byblos, and Zouk Festivals as well as with Play For Today and Buzz Productions for producing many events.

2U2C's sister company ARABOOKING is a specialized agency for worldwide and local booking of Arabic and international talents

2U2C other sister companies include:

MTV Lebanon a generalist leading TV station

NRJ and Nostalgie Radios, part of NRJ and Nostalgie international network

Aghani Aghani radio and TV, the top music arabic channel in the Arab world

Studiovision, the leading TV production studios in the Middle East

Instruments Garage, Music Instruments store with more than 40 exclusive brands

Get For Less, the only direct mail order in Lebanon

MEAS, Middlle East Audio Suite, the only official and accredited Protools school in the region

Audiovision, Leading Music recording studios